I specialize in retail experiences, iOS design, and design systems. I believe in resilience, ownership, and collaboration—and when I'm not designing, you'll find me doing Pilates, weight training, or spending time with dogs.
Here are some of my recent works that showcase my approach to design challenges.
Built a mega e-commerce app from scratch, seamlessly integrating mobile and web for a smooth, high-impact shopping experience.
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Revitalizing user engagement: An insurance sale tool for agents and clients.
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The first food delivery app in Thailand to implement real-time status updates through iOS Live Activities and Dynamic Island.
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Designing an MVP mobile experience to learn a new language through quick, bite-sized lessons.
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Transforming bank reconciliation from manual spreadsheets to an automated, efficient digital solution.
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Building a multi-language digital reading platform to make education accessible to underserved communities.
View Case StudyTo create seamless user experiences. From initial research to ongoing support, my comprehensive skill set ensures that every aspect of UX design is covered with precision and creativity.
Here's how I can bring value to your project:
Let's discuss your projectDive into user needs and behaviors using interviews, surveys, and testing.
Translate research into intuitive, visually appealing interfaces.
Collaborate with developers to ensure designs are technically sound.
Post-launch, I engage in refining and enhancing user experiences.
👋 I'm a UX designer with a uniquely diverse background. My journey started in the skies as a flight attendant for a five-star airline, where I developed exceptional empathy and mastered the art of anticipating needs before they were expressed—skills that now shape my user-centered design approach.
✨ Bridging digital and physical worlds, my experience spans retail design, digital experiences, and content creation. I even built a YouTube channel with over 1 million views, sharing insights on health, fitness, and career growth. This journey taught me how to simplify complex ideas and engage audiences effectively.
🚀 Today, I merge all these perspectives to craft intuitive, user-friendly digital experiences that truly connect with people. My approach blends deep empathy, clear communication, and strategic thinking to tackle challenges with elegant, delightful solutions.
💡 Fun Fact: My French Bulldog, Stogie, helps me test all my designs. He has impeccable taste!
She actively contributed to the design community at Thoughtworks and beyond, sharing ideas and developing her skills. I wish her all the best in her career and look forward to seeing her as a thought leader in design.
Edward Hutchins
Ratta is a fun, energetic, and driven UX designer! I was impressed by her passion for self-development and growth during our time working together.
Pipat Waitayaworanart
Ratta effectively delivered on assigned work and also shared ideas to improve our process and educate our technical team on design practices.
Kasidet Moteputithi
Working with Ratta was a game-changer for our development team. Her ability to translate complex technical requirements into intuitive user experiences is exceptional. She consistently bridges the gap between developers and users, making our implementation process smoother and more efficient.
Eak Zangkaew
Ready to transform your ideas into delightful user experiences? I'm always excited to take on new challenges and collaborate on innovative projects.
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