AIA HEALTH INSURANCE

AIA Health Insurance App

Revitalizing user engagement: An insurance sale tool for agents and clients.

AIA Group Limited, Asia's largest life insurer, is a Hong Kong-based multinational insurance and finance corporation comparable to Manulife Financial, Canada's largest insurance provider.

AIA Health Insurance App
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Summary

What was delivered and how

Role

  • UX Lead
  • Interaction design
  • Visual design
  • User flows
  • Rapid prototype

Deliverables

  • Problem defining workshop
  • A fully-detailed journey map
  • Wireframes
  • User-interface designs
  • High-fidelity prototype

Tools

  • Figma
  • Mural board
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How do you make buying insurance faster, easier, and truly digital?

AIA hired me to transform the insurance sales process from paperwork to digital. Traditionally, buying health insurance was a tedious experience—agents arrived with a briefcase full of documents, requiring clients to sift through pages, sign multiple forms, make copies, and then wait days for approval. This outdated process was inefficient, time-consuming, and prone to errors, creating friction for both agents and clients.

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Solution

AIA hired me to transform the insurance sales process from paperwork to digital. Traditionally, buying health insurance was a tedious experience—agents arrived with a briefcase full of documents, requiring clients to sift through pages, sign multiple forms, make copies, and then wait days for approval. This outdated process was inefficient, time-consuming, and prone to errors, creating friction for both agents and clients.

New Homepage Design
New Homepage Design
New Homepage Design
New Homepage Design
New Homepage Design
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Outcome

The results of implementing the new insurance app

Increased conversion rate

Boosted by 15-25% as agents provided instant, personalized quotes.

Faster sales cycle

Reduced time to close a sale by 40% eliminating paperwork delays.

Higher agent productivity

Agents handled 30% more applications per day with digital tracking.

Improved customer experience

Clients signed policies instantly, eliminating days of waiting for approvals.

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