The making of Vocab Go
01 / 06 — The grind
Learning a language shouldn't feel like homework.
Vocabulary is the wall most learners hit — hard to retain, easy to forget, and motivation fades fast.
02 / 06 — The insight
Little and often beats long and rare.
Research pointed one way: bite-sized, gamified practice — quick wins that keep momentum alive.
03 / 06 — Flashcards
Flip it till you know it.
Keep scrolling to flip the card — learners build their own decks in seconds and drill them anywhere.
Scroll to flip
04 / 06 — Practice
Quizzes that ask at the perfect moment.
Multiple-choice drills powered by spaced repetition — keep scrolling and watch the right answer land.
How do you say "water" in Japanese?
05 / 06 — The app
Meet Vocab Go.
Dashboard, flashcards and progress tracking — an MVP built for daily momentum.
06 / 06 — Impact
Small habits, big numbers.
What bite-sized learning delivered for users.
Vocab Go — Language learning
Learn a language in bite-sized moments.
Vocab Go is a mobile app designed to make vocabulary acquisition more intuitive and efficient through gamified learning experiences and personalised practice.
01 Summary
What was delivered, and how
Role
- UX Lead
- Interaction design
- Visual design
- User flows
- Rapid prototyping
Deliverables
- Problem-defining workshop
- Fully-detailed journey map
- Wireframes
- User-interface designs
- High-fidelity prototype
Tools
02 The problem
How do you transform language learning into an engaging, immersive experience?
Learning a new language can be frustrating and time-consuming, requiring commitment, repetition and structured practice. Many learners struggle to retain vocabulary and stay motivated, making traditional methods feel overwhelming.
Vocab Go was designed to tackle these challenges by understanding how people learn best. Through careful research, we explored ways to make vocabulary acquisition more intuitive, engaging and efficient.
03 The solution
Eight screens that make learning stick
As the lead designer, I owned the learning experience across multiple-choice questions, search and flashcard creation — collaborating with research, product, engineering and leadership to build a seamless, high-performing learning tool.
04 Outcomes
Learning, accelerated
What the new learning experience delivered for users.
Want the full story?
The complete case study is available on request.
Research artefacts, process, iterations and learnings — I'd love to walk you through the details of Vocab Go in person or over a call.
