Hey I’m Ratta Kidakarn, a Product Designer who loves building engaging experiences

During my time as a flight attendant, I became interested in UX design, which was gaining popularity. This sparked my desire to learn something completely new while using my current skills. I found a YouTube video about UX design that really caught my attention.
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It was tough at first, balancing my job and learning new skills like using design tools and understanding design principles during my days off and after flights.

I started learning on my own by watching YouTube videos about design. Eventually, I realized I needed more structured learning, so I signed up for a design boot camp in the USA. This meant I had to adjust to a tough schedule, waking up very early (like 3 a.m.) because of the time difference, to attend mentor calls and sessions. But, I was very passionate about it.

I began with basic tasks like drawing wireframes on paper, learning how to use Figma, and figuring out how to apply for jobs with no previous experience. I even did something creative by conducting quick user interviews at Starbucks, offering people a free drink for their time. This hands-on approach helped me create my first design project from start to finish, and I'm still proud of it today.
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I didn't stop there. I looked for feedback from other designers and developers, often staying up late or waking up very early to improve my skills. This hard work paid off when I got my first job in the field.

After years in the industry, my experiences shaped me into a better designer, one who bridges the gap between digital and physical spaces in both consumer and enterprise products. I now bring human-centered design to the forefront, advocate for user needs, and employ strategic design in complex problem spaces to deliver compelling user experiences.

Through all the ups and downs, I learned an important lesson: even if the world says "no," never say "no" to yourself. Keep going, keep learning, and always believe in your own journey.